Android mobile phone is devouring market share at an alarmingly rapid pace coming to the the top of mobile OS IN THIS HANDSET world, but, if you’re at all interested in mobile trends, you probably already knew that. But while Android mobile phone continues to conquer, what you may not realize is how significantly this trend could affect what have become common practices among promoters and businesses trying to take advantage of the new media frontier. As Android’s growth outpaces Apple’s, even with the release of the iphone 4 just months ago, the once commonplace question for brands getting to grips with mobile marketing-native iphone app, or mobile website? -no longer seems fitting for the state of the mobile market.
Those who built iphone apps (instead of mobile websites) early on to monetize on the remarkable growth of the market, are now, when it comes to market share, bound to Apple’s luck as the competition intensifies. To higher apple iphone 14 pro max. articulate the problem with building local apps while the mobile market remains fragmented, let me first provide a little background information. The biggest barrier to Apple’s growth at this time, and what is empowering Android mobile phone to grab up more of the market, is that the distribution channels for the iphone are very limited. In the You. S, AT&T isstillthe only wireless carrier that sells the iphone. After months of rumours of a Verizon iphone in the works, AT&T remains thesolecarrier to provide service for the iphone and, therefore, Apple’s only distribution funnel. Meanwhile, Android mobile phone devices are available through any major carrier in the You. S., including Verizon, AT&T, Sprint and T-Mobile, which are the Android mobile phone platform available to many more mobile users. That means, despite the wild popularity of the iphone, unless, and until Apple can work out deals with other major You. S. carriers for distributing the device, iOS will keep bumping into the threshold when it comes to global market share. And so will promoters that have married their truck to the iphone star.
Whether or not Apple takes the steps necessary to recover market share (such as increasing the iPhone’s distribution channels), at the same time marketers need to start re-evaluating their strategies for dancing on the mobile web. In the past, a device-centric strategy was not necessarily a bad approach-prior to the rise of the Android mobile phone os, and its adopting by consumers and carriers alike, iphone owners were the audience worth targeting, whether through mobile advertising or developing a branded iphone app local to the iOS platform.
But businesses that released iphone apps early on may not have realized how much that choice would limit their exposure in the months and years into the future. Today, it has become critical for promoters to consider market (and audience) segmentation when weighing mobilization options. And in some cases, unless there is some circumstantial reason to consider iphone owners a more qualified audience, or one with an increase of buying power, it’s hard to make the case for an iphone iphone app, which will cost more to develop and ultimately reach less than a quarter of all mobile users.
If the current trends are any prediction, the mobile market will remain fragmented, as each platform grows and on separately from others. This means, for promoters and businesses trying to overcome market segmentation and reach mobile users on all platforms, the best option available today is website mobilization. Though there are some situations where building an iphone app can be advantageous to promoters, when it comes to today’s mobile market, to make your business accessible to the broadest audience, website mobilization is clearly the best solution. With a mobile web site, marketers, businesses and individuals can work around platform fragmentation problems, and start engaging the bigger audience.
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